Earning an Online Master's Degree in Marketing

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Everything you need to know about getting an online master's degree in marketing.


Earning an Online Master's Degree in Marketing
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Overview of Online Master's Degree Programs in Marketing

The online master's degree in marketing can help you obtain a variety of exciting careers. Graduates of this program can go on to fill top-level management roles such as marketing manager, advertising manager, product manager, general manager or marketing consultant. Entrepreneurs can use the skills learned from this degree program to start-up a new business.

Some people who wish to earn their master's degree in marketing choose to take earn their online master's degree in business administration (MBA) with a concentration in marketing. This career path is especially helpful for students who already have a bachelor's degree in marketing, and need to develop or strengthen their business skills in order to take on a management position. Individuals who do not have any marketing experience should choose to earn a master's of science in marketing, as it will provide you with the fundamentals of marketing in addition to important business information.

While marketing and business skills are taught in the traditional lecture format, case studies serve to help the student hone in on and strengthen these skills.

Applying to an Online Master's Degree Program in Marketing

Before applying to an online master's degree program in marketing, many programs require you to have completed a few courses in economics and mathematics during your undergraduate education. In addition, especially if you plan on pursuing your MBA with a concentration in marketing, you might need to have a few years of work experience before applying.

Each program will have its own application procedure. However, there are general application supplement materials that are required in each admissions package, such as two to five letters of recommendation, a personal statement, college transcripts and either Graduate Record Examination (GRE) or Graduate Management Admissions Test (GMAT) scores.

Usually, graduate programs require you to have earned at least a GPA of 3.0 in college. However, you may be able to find a program with lower or higher requirements.

How to Choose an Online Marketing Master's Degree Program

Do you want to take a general master's degree program online, or do you have a specialization in mind? General programs provide students with the tools needed to transfer into a wide variety of marketing careers. However specialized programs are designed for students who have a specific career goal in mind, such as entertainment marketing or public relations. The type of program you choose will depend on the clarity of your career goals.

The amount of experience you have in marketing will help to determine what type of online master's degree program you transfer to. Individuals who have either earned their bachelor's degree in marketing, or have experience in entry-level marketing positions should choose a program that emphasizes business practices, such as MBA with a specialization in marketing. However, there are also some online master's degree programs designed for individuals who do not have any marketing experience and need to develop these skills.

Although you will be taking most, if not all, of your classes online, keep in mind that you might still be required to complete an internship. You should choose a program that can provide you with an internship in your chosen field. Find out what types of businesses students have interned at in the past to determine whether you will be able to get an internship in your field of choice. Additionally, you want to find out what types of careers other online marketing students from each school transferred into after graduation. For example, if you want a career in business advertising, you should seek out a program with many alumni who have moved on to that career.

Online programs are not always offered completely online. Some programs have residency requirements in which the student must attend part of their courses on campus. This type of format works well for students who live close to their school, but could not afford to take an entire two years off from their full-time job.

What to Expect in a Marketing Online Master's Degree Program

Marketing is not solely for the right-brained person. Creativity is a key component to the job, however graduate school will also provide you with business skills such as finance. Some courses you may take during your online graduate program in marketing include marketing communications, high tech marketing, advertising strategy, internet marketing and search engine optimization, internet consumer behavior, etc.

While marketing and business skills are taught in the traditional lecture format, case studies serve to help the student hone in on and strengthen these skills. A case study provides students with real-life problems that may arise in a career in top-level marketing management which they must solve. Descripción de una persona en inglés: ejemplo con variantes

The online format may seem intimidating to some individuals who have never taken an online course in the past. Many students find that they enjoy online classes better than attending classes on campus. Online lectures are provided to students through live video feeds, recorded videos, powerpoint presentations, written lectures or a combination. Students are able to have interaction with their professors and peers through class discussion forums. Because students are able to think about their responses before posting most find that discussions are more lively, informative and meaningful, unlike in a class-based program in which quick responses are more prevalent.

Many programs offer students the option to complete a thesis. If you plan on transferring into a PhD program in marketing, it is wise for you to choose the thesis option. This will provide you the chance to complete an in depth report on a specific marketing subject that interested in. Completing a thesis before applying to a doctoral program shows the admissions committee your commitment to research.

Top 10 Online Grad Schools for a Master's Degree in Marketing

  1. University of Phoenix - Online School
  2. Kaplan University - Online School
  3. Ashworth College - Online School
  4. DeVry University - Online School
  5. Ashford University - Online
  6. Penn Foster - Online School
  7. South University - Online Programs
  8. American InterContinental University - Online School
  9. Saint Leo University Online
  10. Colorado Technical University - Online School

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